https://www.axiomcapital.group/research/ One real company on the table each month, and the number that turns out wrong. https://www.axiomcapital.group/research/cost-of-coming-back/ https://www.axiomcapital.group/research/cost-of-coming-back/ Sun, 02 Aug 2026 11:00:00 GMT Most HVAC shops price the first visit and absorb the second. Axiom models what return visits really cost a four-technician service business, about $43 a job and $81,700 a year, and why job costing never shows it. https://www.axiomcapital.group/research/override-tax/ https://www.axiomcapital.group/research/override-tax/ Sun, 07 Jun 2026 11:00:00 GMT Your dispatcher moves one job for a good reason and the eleven behind it land wherever they land. Axiom models the override tax on a field-service route, using the UPS ORION program as the teardown. https://www.axiomcapital.group/research/eight-and-a-half-phone-calls/ https://www.axiomcapital.group/research/eight-and-a-half-phone-calls/ Sun, 05 Jul 2026 11:00:00 GMT The adjuster who sends you work spends someone else's money and her own afternoon. Axiom shows why referral channels compete on time, not price, using Enterprise Rent-A-Car as the case. https://www.axiomcapital.group/research/wash-you-meant-to-take/ https://www.axiomcapital.group/research/wash-you-meant-to-take/ Sun, 06 Sep 2026 11:00:00 GMT On a flat recurring plan, the members who stopped showing up are the margin, and win-back campaigns are cancellations you pay to send. Axiom models it on Mister Car Wash's Unlimited Wash Club.